Bruce Hills Joins Attraction for International Programming Push
Former Just For Laughs President Bruce Hills has joined the Canadian production company Attraction. His new role will involve serving as an executive producer and strategic advisor for the Montreal-based firm. Hills is expected to spearhead an international, English-language programming expansion, focusing on developing projects for the global market.
Canadian producer Attraction has announced the addition of Bruce Hills, formerly the president of Just For Laughs, to its team. Hills will assume the roles of executive producer and strategic advisor for the Montreal-based company.
His primary focus will be on the continued expansion of English-language production. This initiative aims to develop new projects specifically for the international market, bolstering Attraction's global programming reach.
The move is part of Attraction's strategy to enhance its international presence and English-language content offerings. Hills' background with Just For Laughs positions him to contribute to this programming push.
