ESPN Launches 'Women's Sports Sunday' Featuring WNBA Games
ESPN, the Disney-backed sports media company, is set to launch "Women's Sports Sunday" this weekend. This new programming block is described as a "big bet" and a "quiet revolution" in sports broadcasting, focusing on increased coverage of women's sports. The initiative will feature WNBA games and is planned for nine weeks.
ESPN, a sports media giant backed by Disney, is scheduled to launch "Women's Sports Sunday" this weekend.
This new programming initiative is being positioned as a significant commitment to women's sports, described as both a "big bet" and a "quiet revolution" within the broadcasting landscape.
The programming block is expected to include WNBA games and is slated to run for nine weeks.
ESPN's move comes as part of a wider trend among media companies that are increasingly incorporating various women's sports into their schedules, such as WNBA games and League One Volleyball match-ups.
According to Variety, this marks a notable shift in sports programming.
