Former Executive Predicts YouTube's Return to Original Content
Susanne Daniels, a former YouTube executive instrumental in launching original shows like "Cobra Kai," forecasts that the platform will pivot back to developing its own programming. Daniels, who departed the Google-owned company in 2022 when it ceased original content production, stated that YouTube initially struggled with managing series such as "Cobra Kai."
Susanne Daniels, a former YouTube executive, anticipates that the platform will resume its investment in original content.
Daniels previously spearheaded YouTube's initiative into original programming, overseeing projects including the popular series "Cobra Kai." She exited the company in 2022, a period when the Google-owned platform began to move away from producing its own shows.
According to Daniels, YouTube faced challenges in effectively managing and positioning its original content, specifically noting that the platform "didn't know what to do with 'Cobra Kai'." Despite this past experience and the subsequent shift, the veteran executive maintains her prediction for a return to original programming.
(Source: Deadline Hollywood)
