FX Series to Premiere Simultaneously on Cable and Streaming Platforms
FX is implementing a new release strategy where all its series will now debut simultaneously on the linear FX cable channel and stream on Hulu and Disney+. This change is intended to clarify previous confusion regarding the "FX on Hulu" branding and viewing options. The upcoming fifth season of "The Bear," set to premiere on June 25, will be the first returning series to follow this new dual-platform release model.
FX is transitioning to a new distribution model where all its original series will premiere simultaneously on both the linear FX cable channel and the streaming platforms Hulu and Disney+.
This strategic shift aims to resolve the prior confusion associated with the "FX on Hulu" branding, providing a clearer viewing experience for audiences.
Under this updated approach, new and returning FX series will be accessible on cable television and through streaming services at the same time, eliminating platform-exclusive premiere windows.
The fifth season of "The Bear" will be a key example of this new strategy, marking the first returning "FX on Hulu" series to adopt the simultaneous release. Its debut is scheduled for June 25.
According to Variety, this move standardizes the release pattern across all FX original programming.
