Grill’d Accused of Misleading Customers on 'Tree Day Tuesday' Donations
Australian burger chain Grill’d is facing allegations of misleading customers regarding its ‘Tree Day Tuesday’ charity promotion. The company had claimed it would donate $1 for every burger sold during the initiative. However, a consumer watchdog alleges that only a small fraction, specifically 4%, of the purchases made actually qualified for the advertised donation.
Grill’d, an Australian burger chain, is under scrutiny following allegations of misleading customers about its 'Tree Day Tuesday' charity promotion.
The company had publicly stated that it would donate $1 for each burger sold as part of the promotion. This claim suggested a broad commitment to charitable giving linked to customer purchases.
However, a consumer watchdog has now alleged that only 4% of the purchases made during the 'Tree Day Tuesday' promotion actually met the criteria to qualify for the advertised $1 donation per burger.
According to the Sydney Morning Herald, these allegations suggest a significant discrepancy between the company's public claims and the actual scope of its charitable contributions during the promotional period.
