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Entertainment
Source: Variety

Jacob Soboroff to Launch New MS NOW Weekend Program

MS NOW correspondent Jacob Soboroff, 43, is set to debut a new weekend show. The program aims to integrate social-media energy into its format, reflecting Soboroff's history in what he refers to as creator media. His career includes extensive field reporting on significant events, such as U.S. southern border issues and Los Angeles wildfires.

By Fainaron·Jun 12, 2026 (an hour ago)·1 views
Jacob Soboroff to Launch New MS NOW Weekend Program

Jacob Soboroff, a 43-year-old correspondent for MS NOW, is preparing to launch a new weekend program. This upcoming show is designed to engage with and reflect social-media energy.

Soboroff has a background in what he describes as "creator media." His career has also featured significant in-the-field reporting. This coverage includes intense assignments such as documenting the treatment of individuals crossing the southern U.S. border and reporting on wildfires that impacted the Los Angeles region.

(Source: Variety)

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Source attribution: This article was AI-curated and rewritten by Fainaron from a piece originally published by Variety. Read the original at Variety →

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