Meta Introduces New Football Features Across Threads, Instagram, and Facebook
Meta is rolling out a suite of new football-focused features across its platforms, including Threads, Instagram, Facebook, and WhatsApp, in anticipation of this summer's major football tournament in North America. These updates aim to enhance fan engagement through real-time conversations, exclusive content, and interactive experiences. The initiative includes partnerships with creators, athletes, and teams to provide unique perspectives and behind-the-scenes access.
Meta is launching a range of new features dedicated to football fans across its applications, including Threads, Instagram, and Facebook. These updates coincide with the world's biggest football tournament, set to take place in North America this summer, and are designed to facilitate real-time discussions and content sharing among billions of global users. The company is collaborating with creators, athletes, teams, broadcasters, national teams, and commentators to highlight the culture and conversation surrounding each match, from pre-game hype to post-game analysis.
On **Threads**, users can expect several new features. These include Live Chats hosted by football commentators, athletes, and creators, allowing real-time interaction. Argentina football legend Sergio Aguero and former England striker Ian Wright are scheduled to host three Live Chats each. A dedicated Football Community will serve as a central hub for match-day discussions, player content, and post-game debates. Additionally, Threads will offer Live Scores with national team branding, Team Flair for users to display country flag badges, new sticker packs, custom football and trophy emoji reactions for tournament posts, and aggregated media highlights. Game Reminders will also notify users of kickoffs and key moments.
**Instagram** is being positioned as a central hub for tournament-related content. An enhanced search experience will lead users to a dedicated destination featuring curated, real-time content from official broadcasters, national teams, and fan contributions. The platform is also globally rolling out an AI-powered 'Goal!' voice effect in Instagram DMs, which triggers a surprise animation.
**Facebook** is activating "football mode" with new interactive elements. Users can double-tap the Facebook logo in Feed to activate themed reactions and other surprises, along with gaining access to a special football game and custom app icon. The new "Wear It" feature will utilize AI to allow fans to virtually try on national team jerseys and share these images as profile pictures.
(Source: Meta Newsroom)
