Shanghai Film Festival Program Aims to Boost China Tourism
The Shanghai Film Festival has launched a new initiative, "Grand Landscape: A Cinematic Portrait of China," designed to promote tourism. This program features 15 films showcasing the country's natural beauty. The festival's objective is to encourage audiences to visit China's remote regions, thereby stimulating the tourism economy.
The Shanghai Film Festival has introduced a new program titled "Grand Landscape: A Cinematic Portrait of China." This initiative is specifically designed to highlight the natural splendor of various regions across the country.
The program features a curated selection of 15 films. These cinematic works are intended to showcase China's diverse landscapes and natural beauty to a broad audience.
Through this visual presentation, the festival aims to inspire viewers to travel to China's more remote areas. The ultimate goal is to boost tourism by encouraging audiences to bring their tourism spending (RMB) to these lesser-visited regions.
According to Hollywood Reporter, this effort represents the festival's strategy to tap into China’s growing movie tourism trend.
