Snapchat Reports $1.5 Billion Revenue in Q1 2026, Nears 1 Billion Monthly Users
Snapchat reported $1.5 billion in revenue for the first quarter of 2026, alongside significant growth in its global user base. The platform achieved 956 million monthly active users (MAUs) and 483 million daily active users (DAUs) in Q1 2026, marking a 5% year-over-year increase for both metrics. Snapchat continues to demonstrate a strong reach among younger demographics, engaging 90% of 13- to 24-year-olds across more than 25 countries and with users spending an average of 30 minutes daily on the app.
Snapchat recorded $1.5 billion in revenue during the first quarter of 2026. The platform's global user base continues to expand, with monthly active users (MAUs) reaching 956 million and daily active users (DAUs) totaling 483 million in Q1 2026.
Both monthly and daily active user figures represent a 5% year-over-year increase. Snapchat's data indicates a strong focus on younger audiences, reaching 90% of 13- to 24-year-olds across over 25 countries. The platform also reaches 75% of the 13- to 34-year-old population.
Demographically, the largest age group on Snapchat consists of 18- to 24-year-olds, making up 35.4% of its audience. Users aged 25 to 34 years constitute the second largest segment at 25.2%, while users under 18 account for 18.3% of the audience. Globally, the user base is nearly balanced between genders, with 50.7% male users and 48.4% female users.
Users spend an average of 30 minutes per day on the Snapchat app. India leads in the number of Snapchat users, with 108.8 million.
According to Sprout Social Insights, citing Snapchat's Q1 2026 Earnings report, these statistics highlight the platform's sustained growth and significant reach among key demographic segments.
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