TAG Faces Challenges as P&G, Google, and The Trade Desk Cease Certifications
TAG, an influential accreditor in the advertising sector, is reportedly encountering challenges as several major industry players conclude their engagements. Procter & Gamble (P&G) has reportedly dropped its mandate, while both Google and The Trade Desk have ceased their certifications with the organization. These actions signal potential strain for TAG within the adland ecosystem.
TAG, identified as an influential accreditor within the advertising industry, is reportedly experiencing a period of strain. This development is attributed to major players in the sector allowing their certifications with the organization to lapse.
Reports indicate that Procter & Gamble (P&G) has dropped its mandate related to TAG. Additionally, technology companies Google and The Trade Desk have both reportedly ceased their respective certifications.
These actions by prominent industry entities suggest a notable shift in the landscape of advertising accreditation, signaling potential difficulties for TAG.
According to AdWeek Social Pro, these changes highlight signs of difficulty for the accreditor.
