UFC CEO Dana White States White House Event Was Too Costly for Repeat

UFC CEO Dana White has declared that the company's fight night held on the White House lawn will not be repeated, citing the significant expense involved. White described the event as a "one-of-one" and an "amazing experience."

Despite the considerable cost, White reported that the event surpassed its goals in various metrics, including merchandise sales and streaming service subscriptions. The event, named "Freedom 250," was ostensibly held to celebrate President Donald Trump's 80th birthday and the 250th anniversary of the Declaration of Independence's signing.

The fighters had the opportunity to tour the White House, including the West Wing and the Oval Office. Justin Gaethje won the UFC lightweight title in the main event, defeating Ilia Topuria, and earned $825,000 in bonus money. Gaethje also met President Trump, who stayed for the entire seven-card show and expressed satisfaction with the event on Truth Social, calling it "PERFECT!"

However, there were some notable incidents. UFC middleweight champion Sean Strickland was escorted from an Ellipse watch party by police officers. Heavyweight Josh Hokit made comments based on a right-wing conspiracy theory regarding former first lady Michelle Obama.

The event concluded with Gaethje and Ciryl Gane being crowned champions. White expressed his hope that the night fostered unity and attracted new fans to the sport, stating it was not intended as a political statement. The UFC's next major event, UFC 329, will mark the return of Conor McGregor after a five-year hiatus and will be held in Las Vegas.

According to Fortune, the financial outlay makes a repeat of the White House event unfeasible for the UFC.