Cape Verde Coach Recruited World Cup Hero Via LinkedIn After Initial Delay
Cape Verde's coach successfully recruited Roberto Lopes, who became a World Cup hero, through a persistent LinkedIn outreach. The initial message to Lopes remained unread for nine months before the coach made a second attempt. This communication strategy has been highlighted by communications experts as a valuable lesson for leaders.
A coach for Cape Verde utilized LinkedIn to contact Roberto Lopes, who would later become a World Cup hero for the nation.
According to reports, the coach's initial message to Lopes on the professional networking platform went unread for a period of nine months. Undeterred, the coach reportedly made a second attempt to connect.
This eventual connection led to Lopes's significant role as a "World Cup hero" for Cape Verde. Communications experts have since noted this particular sequence of events as a noteworthy lesson for leaders, emphasizing the potential impact of persistent communication.
(Source: Inc.com Magazine)
