RioFilme Targets Partnerships and Growth at Shanghai Film Festival
RioFilme, a Brazilian state-owned film agency, plans to attend the 28th Shanghai International Film Festival with three titles, including "Luiza's Desert." The agency's mission focuses on securing partnerships, expanding content, and fostering growth within the industry. This effort follows a historical success with the 1976 Brazilian telenovela "The Slave Isaura," which garnered over 300 million viewers in China.
RioFilme, a Brazilian state-owned film agency, is set to participate in the 28th Shanghai International Film Festival. The agency's objectives for its mission at the festival include establishing new partnerships, expanding its content portfolio, and stimulating growth within the film industry.
The agency plans to present three distinct titles at the festival, one of which is "Luiza's Desert" ("O Deserto de [...]"). This strategic move aims to build upon the historical engagement Brazilian productions have achieved in the Chinese market.
Historically, Brazilian entertainment has seen significant success in China. A notable example is the 1976 Brazilian telenovela "The Slave Isaura" ("A Escrava Isaura"), which attracted over 300 million viewers in China. RioFilme aims to make a considerable impact at this year's festival, hoping to replicate similar successes and strengthen its international presence.
According to Variety, RioFilme is backed by the state-owned film agency.
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