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Source: Phys.org

Americans Increasingly Rely on Online Video Reviews, Especially TikTok

Americans are increasingly turning to online video reviews for product information instead of visiting physical stores. This trend has seen a significant rise over the past decade. Pew Research data indicates that as of late 2024, a majority of Americans rely on video platforms, particularly TikTok, for product reviews and recommendations, highlighting a shift in consumer decision-making processes.

By Fainaron·Jun 17, 2026 (a minute ago)·1 views
Americans Increasingly Rely on Online Video Reviews, Especially TikTok

Americans are increasingly opting to watch online video reviews for products rather than comparing items in physical stores. This digital shift represents a growing trend in consumer behavior over the last decade.

According to Pew Research, 55% of Americans reported watching online product reviews as far back as a decade ago.

More recently, as of late 2024, Pew Research found that 62% of Americans were utilizing the video platform TikTok specifically for viewing product reviews or recommendations.

(Source: Phys.org)

#video reviews#online shopping#consumer behavior#tiktok#pew research#digital trends
Source attribution: This article was AI-curated and rewritten by Fainaron from a piece originally published by Phys.org. Read the original at Phys.org →

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