APAC Screen Economy Projected to Reach $200 Billion by 2031, Driven by Retail Media
The Asia Pacific (APAC) screen economy is anticipated to grow significantly, increasing from $179 billion this year to $200 billion by 2031. This forecast suggests a shift in revenue generation, with future monetization gains expected to come primarily from retail media and commerce. Media Partners Asia CEO Vivek Couto shared this outlook during his opening address at APOS, indicating a move away from traditional advertising and subscription models.
The Asia Pacific (APAC) screen economy is projected to expand to $200 billion by the year 2031. This figure marks an increase from its current valuation of $179 billion this year, according to a recent assessment.
Vivek Couto, the CEO of Media Partners Asia, presented this forecast during his opening address at APOS. Couto highlighted a significant shift in the industry's monetization strategies.
He stated that future gains in revenue for the APAC screen economy are likely to originate from retail media and commerce. This represents a departure from the traditional income streams that have historically dominated the sector, such as advertising and subscription services.
(Source: Deadline Hollywood)
