CazéTV Secures Exclusive World Cup Broadcast Rights in Brazil, Surpassing Globo
Brazilian streaming platform CazéTV, founded by influencer Casimiro Miguel, has acquired the exclusive rights to broadcast all 104 games of the upcoming World Cup in Brazil. This marks a significant shift in sports broadcasting within the soccer-obsessed nation, as traditional broadcaster Globo will air only 55 games. The move aligns with FIFA's broader strategy to engage younger audiences through digital platforms, facilitating deals with services like YouTube and TikTok globally for live match access.
CazéTV, a streaming platform anchored by 32-year-old influencer Casimiro Miguel, has secured the exclusive rights to broadcast all 104 World Cup games in Brazil. This development positions CazéTV as the sole provider, digital or traditional, for the entire tournament in a country known for its fervent soccer fanbase.
Historically, Globo has been the dominant force in Brazilian soccer broadcasting for decades, but it will now air only 55 matches. FIFA initiated a trial with Casimiro Miguel for the 2022 Qatar World Cup, allowing his CazéTV YouTube channel to broadcast 22 matches. This informal and interactive approach, which included fan engagement and content creators as commentators, was deemed a success.
Building on this, FIFA has expanded its partnership with CazéTV for the upcoming tournament, which will be the largest ever with 48 teams, co-hosted by the United States, Mexico, and Canada. The event begins on Thursday and concludes on July 19.
Globally, FIFA is pushing to engage a new generation of fans by forging record numbers of deals with broadcast partners that feature digital-only platforms. For the first time, parts of live matches will be accessible on YouTube and TikTok, allowing creators access to content and enabling rights holders to livestream segments of games.
LiveMode, the Brazilian company operating CazéTV, also announced the launch of an international broadcast arm. Football star Cristiano Ronaldo has been named as one of its shareholders. LiveMode's channel in Portugal will broadcast one game daily during the World Cup, including all of Portugal's matches and the final.
Sergio Lopes, co-founder of LiveMode, stated that digital platforms connect with a younger audience that desires to participate in conversations and interact in real time, rather than just watching a match.
According to Fortune, FIFA described the deal with CazéTV as an example of innovative ways to enhance broadcast coverage, ensuring fans in Brazil can watch all 104 games while reaching new audiences and demographics.
