China-Owned Puma and Kelme to Supply 27% of World Cup 2026 Uniforms
China-owned sportswear brands Puma and Kelme are reportedly set to provide a significant portion of the uniforms for the upcoming World Cup 2026. Together, these two companies will account for 27% of the total uniform supply for the prestigious international football tournament. This highlights the growing presence of China-backed entities in the global sports merchandise market.
Puma and Kelme, two sportswear brands identified as China-owned, are slated to supply a notable share of uniforms for the World Cup 2026.
These two companies are collectively responsible for providing 27% of the uniforms for participating teams in the highly anticipated international football event. This involvement underscores their significant footprint within the global sports apparel industry.
The provision of such a substantial percentage of uniforms for a major global sporting event positions Puma and Kelme as key players among international sportswear manufacturers.
According to Nikkei Asia, the brands' participation highlights an increasing trend of Chinese-owned entities securing major roles in global sports merchandise supply chains.
