Disney Imagineering Adopts Adobe Firefly AI for Park Designs
Disney's Imagineering Research & Development unit has begun using Adobe's Firefly Foundry, a commercial AI model, to assist in designing and visualizing elements for its upcoming parks. This deployment follows a prior unfinalized deal with OpenAI. Firefly Foundry is specifically engineered to safeguard a brand's intellectual property throughout the design process.
Disney's Imagineering Research & Development unit is leveraging Adobe’s Firefly Foundry, a commercial version of Adobe’s AI model, for its park design initiatives.
This technology is intended to help Imagineers design and visualize various elements of Disney’s future parks and attractions. Firefly Foundry is specifically designed to protect a brand's intellectual property during its application.
The adoption of Adobe's AI model by Disney's Imagineering division comes months after a previous deal with OpenAI did not come to fruition.
According to Variety, this move marks a new method for Disney to integrate artificial intelligence into its operations.
