Frozen Yogurt Sales Experience Significant Revival, Driven by Gen Z
Frozen yogurt sales have seen a notable resurgence, with the number of servings sold increasing by 26% in the year leading up to March. This comeback is largely attributed to Gen Z consumers, who are reportedly drawn to the health-conscious aspects of froyo, including probiotics and protein. New York City is a key hub for this renewed interest, witnessing the opening and success of premium frozen yogurt establishments.
The frozen yogurt market is experiencing a significant revival, marked by a 26% increase in servings sold during the year leading up to March, according to Circana. This surge follows a period of decline after an initial boom in the late 2000s and early 2010s.
The resurgence is largely driven by Gen Z, who are noted for their health-conscious choices. These younger consumers are reportedly attracted to frozen yogurt for its probiotics and protein content. The cost of a single cup can reach up to $30, as reported by Bloomberg.
New York City is a key hub for this renewed interest, with new premium frozen yogurt shops drawing considerable crowds. Examples include Mimi’s, an Australian-style establishment that opened two locations in the past year, utilizing locally sourced milk and mangos from India. Myka Greek Frozen Yogurt in Manhattan has also seen significant demand, with one writer reporting a wait behind 74 people. This shop offers Mediterranean toppings such as olive oil and crumbled baklava.
Additionally, established chains like 16 Handles are also reporting rising sales amidst this trend.
According to Fortune, this report was originally published by Morning Brew.
