JioStar to Establish Commerce as Third Revenue Stream
Indian streaming service JioStar is set to introduce commerce as its third major revenue stream, augmenting its current models of advertising and subscriptions. This strategic move was announced by JioStar's entertainment CEO, Kevin Vaz, at APOS 2026 on Tuesday. The initiative is expected to gain momentum as the Indian advertising market faces cyclical pressures, prompting the platform to diversify its income sources.
JioStar, an Indian streaming platform, is set to establish commerce as a new revenue stream, according to its entertainment CEO, Kevin Vaz. This new focus will add to the company's existing income sources: advertising and subscriptions. Vaz made this announcement at APOS 2026 on Tuesday.
The initiative is driven by the anticipation of cyclical pressures within the Indian advertising market. JioStar aims to accelerate this strategic shift to diversify its financial base.
Early examples of this commerce integration include live partnerships with food delivery platforms and collaborations for branded movie premieres. These integrations are cited as initial indicators of the company's broader move into commerce.
According to Variety, this move signifies a proactive approach by JioStar to adapt to evolving market conditions.
