Major Streamers Prioritize Asian Content for APAC Growth Strategy
Executives from Netflix, Prime Video, Disney, and Warner Bros. Discovery recently converged at APOS 2026 in Bali. These streaming industry leaders share a unified belief that Asian intellectual property and local storytelling have become globally valuable assets, extending beyond their traditional regional significance. This strategic focus is aimed at driving substantial growth within the Asia-Pacific (APAC) market.
Representatives from leading streaming platforms, including Netflix, Prime Video, Disney, and Warner Bros. Discovery, gathered at the APOS 2026 event held in Bali this week. A central theme among the executives was the recognition of Asian intellectual property (IP) and localized storytelling as critical components of their global strategy.
The participating companies expressed a shared conviction that these forms of content are no longer merely regional offerings but have evolved into some of the streaming industry's most valuable assets worldwide. This emphasis underscores their concerted efforts to foster expansion and profitability across the Asia-Pacific region.
Discussions related to this strategic direction took place during a session titled "Asia’s Streaming Advantage: Growth, Profitability and What’s Next." A Vice President of content from Netflix was reportedly among the attendees at this key industry discussion.
According to Variety, these major players are betting on the appeal and global reach of Asian content to secure future growth.
