Prime Video Aims to Establish APAC Entertainment Hub Beyond Streaming
Prime Video is advancing its ambition to become a comprehensive entertainment destination across the Asia-Pacific (APAC) region, moving beyond its core streaming services. Company executives, including Gaurav Gandhi, VP of APAC and ANZ at Prime Video, discussed this expanding ecosystem strategy during the APOS conference session, "The APAC Playbook: How Prime Video Is Shaping Streaming's Future."
Prime Video is reportedly enhancing its strategic focus in the Asia-Pacific (APAC) region. The company's goal is to evolve into a unified entertainment destination, indicating a broadening of its services beyond traditional streaming.
This expanding ecosystem strategy was highlighted by company executives during the APOS conference. The session, titled "The APAC Playbook: How Prime Video Is Shaping Streaming's Future," provided a platform for discussing Prime Video's future direction in the region.
Gaurav Gandhi, VP of APAC and ANZ at Prime Video, described the Asia-Pacific region as "powerful." This statement underscores the significance of the region in the company's broader strategic plans and commitment to market expansion.
According to Variety, Prime Video aims to establish a robust entertainment presence in APAC.
