UK CMA Introduces New Conduct Requirements for Google Search
The UK's Competition and Markets Authority (CMA) has established two new conduct requirements targeting Google Search. These mandates are designed to ensure the fair ranking of organic search results, including content generated by AI Overviews. Additionally, the new rules address search data portability, aiming to give users greater control over their data.
The UK's Competition and Markets Authority (CMA) has introduced two new conduct requirements specifically for Google Search.
These mandates focus on ensuring the fair ranking of organic search results. This includes how AI Overviews are integrated and presented within search outcomes.
Additionally, the requirements cover search data portability, which pertains to the ability to move search-related data.
According to Search Engine Journal, these new requirements signify a regulatory step concerning Google's search practices in the UK.
