Variety Announces 'Brand Entertainment for Fans' Event at Cannes Lions
Variety will host its 'Brand Entertainment for Fans' event, presented by Walmart Connect, on Monday, June 22, during the Cannes Lions International Festival of Creativity. The event will gather executives from leading companies including Walmart, the NFL, L’Oréal USA, and Spotify. Discussions will focus on how brands achieve success where culture, creativity, and commerce intersect, drawing insights from the sports, music, retail, and beauty industries.
Variety is set to host the 'Brand Entertainment for Fans' event, presented by Walmart Connect, on Monday, June 22. The event will take place as part of the Cannes Lions International Festival of Creativity.
This gathering will feature executives from prominent organizations across various sectors. Participants include Seth Dallaire, EVP and Chief Growth Officer of Walmart Inc.; Tim Ellis, EVP and Chief Marketing Officer of the NFL; and Dustee Jenkins, Chief Public Affairs. Representatives from L’Oréal USA and Spotify are also expected to contribute to the discussion.
Moderated by Variety’s Co-Editor-in-Chief Cynthia Littleton, the conversation will explore strategies employed by brands to thrive at the crossroads of culture, creativity, and commerce.
According to Variety, the event aims to bring together leaders from the sports, music, retail, and beauty industries to share their perspectives on contemporary brand engagement.
