Viu and iQIYI Announce Southeast Asia Streaming Bundle
Regional streaming platforms Viu and iQIYI have unveiled a new bundled subscription service targeting the Southeast Asian market. Announced at Bali's APOS conference, this partnership will provide subscribers with a single access point to content from both services. The offering combines Viu's Korean-led library with iQIYI's Chinese and local-language programming across four distinct markets.
Regional streaming platforms Viu and iQIYI have collaborated to introduce a new bundled subscription service for consumers in Southeast Asia. This strategic partnership aims to enhance content accessibility and value for subscribers in the region.
The new single subscription will integrate the distinct content offerings of both streamers. Viu is set to contribute its Korean-led library, known for its extensive collection of K-dramas and variety shows. iQIYI will complement this with its diverse slate of Chinese and local-language programming.
This bundled offering was officially announced during the APOS conference held in Bali. It is designed to be available across four specific markets, providing a consolidated entertainment option for viewers. The initiative seeks to streamline access to a broader range of Asian content through a single subscription.
According to Hollywood Reporter, this collaboration marks a significant move for both regional streamers in the competitive Southeast Asian market.
