Nothing Founder Carl Pei Challenges Apple, Targets iPhone Users
Carl Pei, founder of Nothing, has released a new video directly challenging Apple. In the video, Pei stated his intention to attract Apple's customer base by appealing to "bored iPhone users." This move is consistent with Nothing's ongoing strategy of positioning itself as an "anti-Apple brand" in the technology market.
Nothing founder Carl Pei has posted a new video directly challenging technology giant Apple. In the video, Pei declared his aim to attract Apple's customers, stating he intends to steal them "one bored iPhone user at a time."
The video, shared on Instagram, shows Pei addressing the camera directly. He introduces himself, stating, "My name is Carl. I make phones in London. I’m gonna steal your customers. One bored iPhone user at a time.”
This public statement continues Pei's established pattern of positioning Nothing as a brand that offers an alternative to Apple products.
(Source: Android Authority)
