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Source: Bloomberg Markets

Onitsuka Tiger Seeks Independence from Asics, CEO Details Vision

Onitsuka Tiger is pursuing a strategic move to establish itself as an independent brand, separating from its current affiliation with Asics. Ryoji Shoda, President and CEO of OT GROUP, recently outlined his vision for the brand's future direction. This discussion took place during an interview with Bloomberg News' Shery Ahn in Tokyo, focusing on the brand's path forward.

By Fainaron·Jun 17, 2026 (3 minutes ago)·1 views
Onitsuka Tiger Seeks Independence from Asics, CEO Details Vision

Onitsuka Tiger is reportedly seeking to establish itself as an independent brand, marking a significant strategic shift from its current relationship with Asics. This move aims to allow Onitsuka Tiger to carve out its own distinct identity in the market and operate autonomously.

Ryoji Shoda, who serves as the President and CEO of OT GROUP, has outlined his vision for the brand's future direction and independence. Shoda discussed these plans in an interview with Bloomberg News' Shery Ahn.

The interview, which focused on the brand's aspirations for autonomy and its future trajectory, was conducted in Tokyo. The discussion highlighted the strategic intent behind Onitsuka Tiger's separation from Asics, with the CEO providing insights into the upcoming changes for the brand.

(Source: Bloomberg)

#onitsuka tiger#asics#brand independence#ryoji shoda#business strategy#ot group
Source attribution: This article was AI-curated and rewritten by Fainaron from a piece originally published by Bloomberg Markets. Read the original at Bloomberg Markets →

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