Over 16,000 Sign SAG-AFTRA Letter Demanding NO FAKES Act Passage
More than 16,000 individuals have reportedly signed an open letter initiated by SAG-AFTRA, urging Congress to enact the NO FAKES Act. This proposed legislation is designed to combat deepfakes by granting individuals greater control over the unauthorized use of their name and likeness. The push for the bill comes amid the increasing prevalence of AI-generated depictions of public figures, including actors and singers, enabled by large-language models.
Over 16,000 individuals have reportedly signed an open letter from SAG-AFTRA, calling on Congress to pass the NO FAKES Act. The letter specifically demands the enactment of this revived anti-deepfake legislation.
The NO FAKES Act is designed to provide individuals with explicit control over how their name and likeness are utilized. Its primary goal is to address the unauthorized creation and distribution of deepfakes.
The demand for this bill arises in the current artificial intelligence era, where deepfakes have become increasingly common. Large-language models have facilitated the generation of depictions of various public figures, including actors and singers, without their consent.
According to Variety, the SAG-AFTRA initiative seeks to establish legal safeguards against such unauthorized digital reproductions.