Sinclair Invests in IRCODE for Interactive TV Rollouts in Two Markets
Local TV station operator Sinclair has announced a partnership and strategic investment in IRCODE, a computer vision and AI company. IRCODE's system is designed to make television programming and advertisements interactive and shoppable in real time. This collaboration aims to allow viewers to engage with on-air content in new ways, with interactive TV rollouts planned for two markets.
Sinclair, a local television station operator, has established a strategic partnership with IRCODE, a company specializing in computer vision and artificial intelligence. As part of this collaboration, Sinclair has also made a strategic investment in IRCODE.
IRCODE's proprietary system claims to transform television into an interactive and shoppable medium in real time. The partnership intends to allow viewers to interact directly with on-air programming and advertisements. Interactive TV rollouts are set to occur in two markets.
According to Variety, this initiative represents a new method for viewers to engage with Sinclair's broadcast content.
