Snap Unveils Specs AR Glasses Priced at $2,195

Snap has officially launched its new Specs augmented reality (AR) glasses, introduced at a conference in Long Beach. The device carries a price tag of $2,195, positioning it within a high-end consumer electronics category.

The Specs AR glasses are designed to offer features such as EyeConnect, which allows two wearers to initiate shared AR experiences through eye contact. Other functionalities include the ability to record first-person footage, browse the internet, and play games. The glasses weigh approximately 132 grams.

Preorders for the Specs opened on June 16, requiring a $200 refundable deposit. Initial shipments for these preorders are expected to begin this fall across the US, UK, and France. General shipping for the Specs is anticipated by fall 2026.

The introduction of Specs enters a competitive and challenging AR market. Snap's offering is priced higher than Meta's Ray-Ban smart glasses, which start around $350, but is less expensive than Apple's Vision Pro headset, priced at $3,500. Industry commentators have noted the $2,195 price point, with some expressing skepticism regarding its broad appeal.

The AR business has faced profitability challenges across the sector. Meta's Reality Labs division, responsible for its VR and AR endeavors, has reportedly incurred tens of billions in operating losses since 2020, including over $17 billion in 2024. Snap itself has been working for years to establish a sustainable AR business amidst fluctuating advertising markets and slowing user engagement. Earlier this year, Snap spun off a company dedicated to bringing Specs to market and conducted layoffs as part of cost control efforts.

According to Business Insider, the launch represents Snap's significant investment in a future where eyewear becomes a primary computing platform.