'Sweet Magnolias' Season 5 Viewership Down 30%, Netflix Cautious on Renewal
The fifth season of the series "Sweet Magnolias" premiered on June 11, experiencing a 30% decline in viewership during its opening week. This reported drop has led Netflix to adopt a more cautious "wait and see" strategy regarding the show's potential renewal for a sixth season. This approach differs from the streamer's typical practice for many established series, where writers' rooms are often commissioned for future cycles ahead of a new season's debut.
The fifth season of "Sweet Magnolias" launched on June 11, reportedly seeing a 30% decrease in viewership during its premiere week.
This decline has prompted Netflix to take a cautious stance on renewing the series for an additional season. The streamer is said to be employing a "wait and see" approach concerning the show's future.
Typically, for many of its well-established series, Netflix commissions writers' rooms for subsequent cycles even before the upcoming season debuts. This strategy aims to accelerate production should the series receive a renewal. However, the platform appears to be deviating from this standard procedure for "Sweet Magnolias" following its latest season's performance.
According to Deadline Hollywood, the reported viewership figures and Netflix's cautious strategy highlight a different approach to a show's renewal status.
