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Source: Variety

YouTube India Identifies Connected TV as Fastest-Growing Screen, Reaching 75M+ Adults

Connected TV (CTV) has become YouTube's fastest-growing screen in India, now reaching over 75 million adults. This development signifies a strategic push by the platform into living-room viewing. The growth also indicates a structural shift in how YouTube India plans to partner with the country's media and entertainment sector.

By Fainaron·Jun 17, 2026 (10 minutes ago)·1 views
YouTube India Identifies Connected TV as Fastest-Growing Screen, Reaching 75M+ Adults

Connected TV (CTV) is YouTube's most rapidly expanding screen in India, having successfully reached more than 75 million adults. This trend underscores the platform's intensified focus on living-room viewing experiences within the country.

This growth trajectory also points to a fundamental shift in YouTube's approach to collaborations with India's media and entertainment industry. These observations were shared by Gunjan Soni, the country managing director of YouTube India, during remarks delivered at the APOS conference.

According to Variety, these developments position Connected TV as a new prime-time screen.

#youtube#india#connected tv#ctv#media#entertainment#apos#streaming
Source attribution: This article was AI-curated and rewritten by Fainaron from a piece originally published by Variety. Read the original at Variety →

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