Carvana Adopts Online Sales Model for Stellantis Dealerships
Carvana has unveiled a new vehicle sales strategy for its seven Stellantis franchised dealerships. These physical locations will serve as 'playgrounds' and test-drive centers, moving away from traditional direct sales. All vehicle purchases will be completed online, a notable departure from conventional franchised dealership practices.
Carvana has implemented a new vehicle strategy for its seven Stellantis franchised dealerships. Under this model, the physical dealership locations are designed to function primarily as 'playgrounds' and dedicated test-drive centers for customers.
Direct vehicle sales will not be conducted at these Stellantis franchised dealerships. Instead, all transactions for vehicle purchases will be processed exclusively through Carvana's online platform.
This approach marks a significant difference from the operational model of typical franchised dealers, which traditionally handle both vehicle showcasing and direct sales on-site.
(Source: CNBC Business)
