Starbucks South Korea to Close 2,000 Stores for Half-Day Training After Promotion Controversy
Starbucks plans to temporarily close approximately 2,000 stores across South Korea for half a day. This decision comes after a marketing campaign by the coffee chain sparked public backlash. The campaign was perceived to evoke the 1980 military crackdown, prompting the company to implement "historical awareness" training for its staff.
Starbucks is set to close about 2,000 of its stores in South Korea for half a day.
The closures are a direct consequence of a recent marketing campaign that drew significant public criticism. The promotional material was interpreted by many as reminiscent of the 1980 military crackdown in the country.
In response to the controversy, the coffee chain intends to use the closure period to conduct "historical awareness" training for its employees.
According to NDTV World, this initiative aims to address the public reaction and provide relevant education to staff.
